Tommy Hilfiger is one of the reputed fashion retail brands in America and it is known to be one of the fastest growing fashion brands both in domestic and international markets. Therefore, this fashion retailer has been selected for developing the marketing plan. The brand is known to be one of the posh brands who create high quality products (Tommy Hilfiger, 2019). The retailer has positioned itself as one of the premium fashion brands thus it targets the elite class. This implied to the patrons who belonged from the high income earning groups.